Baby Center

Step into a wonderland created especially for families, where Baby Center showcases its modern and inviting space. As part of the renowned Alfi Kids group, with over 30 years of experience, 275 collaborators, 85 stores across Europe and 500.000 loyal members, Baby Center brings international expertise to Macedonia.

Baby Center has been the go-to destination for parents seeking everything their children need in one place. From adorable clothing and engaging toys to safe nursery furniture and essential feeding supplies, we’ve carefully curated a collection that meets every need of your growing family. Our mission is to support parents and nurture children’s development with high-quality, trend-setting products from trusted global brands.

At Baby Center, we understand that family is everything. That’s why we offer a comprehensive range of products for expectant mothers, infants, and children up to 10 years old. From clothing and shoes to strollers, car seats, and toys, we have everything you need under one roof.
What sets us apart:

• Wide selection of top-quality brands
• Expert staff to guide you through your parenting journey
• Three distinct product lines to make your shopping easier:
  • BC PLAY: Toys for all ages
  • BC BABY: Premium baby accessories and furniture
  • BC TOYS: Comfortable clothing and footwear

Experience the joy of shopping in a store that combines convenience with care, style with safety, and quality with affordability.

Welcome to the Baby Center family!