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The popularity of sports skyrocketed in the late 60’s as the world bore witness to the most iconic sporting moments to date. It was precisely at this time that 10 national buying organizations came together in Berne, Switzerland to found IIC, INTERSPORT – the first ever international sports-based retail group and what would become the biggest sports retailer worldwide.
The goal of making INTERSPORT a credible and recognized brand name was realized as the group sponsored major sporting events all over the world.
Successful global marketing campaigns propelled the brand forward, making INTERSPORT the #1 multi-sporting goods destination.
WE ARE AT THE HEART OF YOUR COMMUNITY
– Shoes for the public run track.
– Skis for the neighboring hill.
– Shirts for the local youth football team.
– Equipment for your training journey.
As part of your local sports community, INTERSPORT has always strived to be connected to where you are.