Adidas

The Adidas brand has a long history and a deeply rooted connection with sport. Its broad and diverse portfolio in both sports performance and sport-inspired categories ranges from major global sports to regional grassroots events and local sneaker culture. This has enabled Adidas to transcend cultures and become one of the most recognizable, trusted, and iconic brands both on and off the field.

Key to our success and the execution of our “Own The Game” strategy are our people and our culture. They bring to life our identity, which is defined by our purpose, mission, and attitude.

Everything we do is rooted in sport. Sport plays an increasingly important role in the lives of more and more people, both on and off the field. It is central to every culture and society and is foundational to our health and happiness. Our purpose, “Through sport, we have the power to change lives,” is the way we lead our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the limits of human possibilities, to unite and include people through sport, and to create a more sustainable world.