Sport Vision

We are team!
The business philosophy of Sport Vision is based on the possibility of choice. And that means choice in the true sense of the word…

As the leading retail chain in the region, we have strategic partnerships with brands such as Nike, adidas, Reebok, New Balance, The North Face, Helly Hansen, Under Armour, Converse, Colmar, Timberland… In addition, Sport Vision holds licensed and distribution rights for Champion, Umbro, Lotto, Ellesse, and many other brands.

Whether you are into classic sports activities like running, basketball, football, fitness…, or prefer options for casual walks or a fashion concept — over 40 global sportswear and footwear brands are now waiting for you all in one place!

Sport Vision is the leader in sports retail in the Balkans. Founded in 1996, the company’s core trading activities include retail and wholesale in the sports industry sectors. Today, Sport Vision is the largest chain for sports footwear, apparel, and equipment, present in 13 countries in the region (Serbia, Bosnia and Herzegovina, Croatia, Slovenia, Montenegro, North Macedonia, Albania, Romania, Bulgaria, Greece, Czech Republic, Slovakia, and Hungary) with over 5,500 employees.