Bershka
Bershka was created in 1998 as a new brand of the Spanish group Inditex
Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, hasconsolidated its brand image in 100 shops; Today, after 18 years, the chain has more than 1000 stores in over 70 markets, with sales that represent 9% of the total revenue for the whole group.
Bershka’s public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.