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The modern wardrobe as only Giorgio Armani could envision it, Armani Exchange embodies the youthful spirit of a new generation. A|X takes a playful, urban approach to apparel and accessories. Launched in 1991, A|X Armani Exchange retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Targeted as the more accessible Armani brand, it is inspired by street-chic culture and dance music.
Year aﬞer year A|X evolved with the latest lifestyle trends and modes of expression, becoming increasingly more global. Today Armani Exchange is the symbol of a reinvented ‘city style’, where the modern, creative and ‘all-digital’ spirit of the metropolitan youth meets with Italian flair and creativity