Intersport
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The popularity of sport jumped in the late 60s, because then, the world witnessed the most iconic sporting moments up to that point. It was at that time that 10 national organizations gathered in Bern, Switzerland to found IIC, INTERSPORT – the first international retail group for sports equipment and what would become – the largest sports equipment retailer in the world.
The goal of making INTERSPORT a credible and recognized brand name was realized as the group sponsored major sporting events around the world.
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