Adidas

The adidas brand has a long history and deep-rooted connection to sport. Its broad and diverse portfolio in both performance and sport-inspired categories ranges from major global sports to regional grassroots events and local sneaker culture. This has enabled adidas to transcend cultures and become one of the most recognizable, trusted and iconic brands both on and off the field of sport. Crucial to our success and the execution of our "Own The Game" strategy are our people and our culture. They bring our identity to life, defined by our purpose, mission and attitude. Everything we do is rooted in sport. Sport plays an increasingly important role in the lives of more and more people, on and off the field. It is central to every culture and society and is fundamental to our health and happiness. Our purpose, "Through sport, we have the power to change lives," is how we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the boundaries of human possibility, engage and unite people through sport, and create a more sustainable world.