Bershka
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Bershka was created in 1998 as a new brand of the Spanish Inditex group.
Bershka presents itself as a reference point for fashion aimed at this increasingly demanding public and in just 2 years it consolidated its brand image in 100 stores; Today, after 18 years, the chain has more than 1000 stores in over 70 markets, with sales representing 9% of the total revenue for the entire group.
The Bershka public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.
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