Armani Exchange
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A modern wardrobe as only Giorgio Armani could have imagined, Armani Exchange embodies the youthful spirit of a new generation. A | X takes a playful, urban approach to clothing and accessories. Launched in 1991, A | X Armani Exchange sells fashion and lifestyle products and is known for its occasionally provocative advertising campaigns. Aimed as a more accessible Armani brand, it is inspired by street-chic culture and dance music.
Year after year, A | X has evolved with the latest trends in lifestyle and ways of expression, becoming increasingly global. Today, Armani Exchange is a symbol of a renewed urban style", where the modern, creative and "fully digital" spirit of the metropolitan youth meets Italian talent and creativity"
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